The survival rules for lubricating jelly brands vary significantly across different e-commerce platforms, directly determining the focus of their OEM requirements. Whether it's Pinduoduo, known for its cost-effectiveness, Tmall, which emphasizes quality, or the strict cross-border Amazon, brands must reverse-engineer their OEM needs based on the platform's characteristics to achieve precise targeting and efficient conversion.
Mainstream domestic B2C platforms like Tmall have strict regulations for product market entry, typically requiring brands to possess complete medical device registration certificates or compliant enterprise standards. Consumers here have a natural preference for "medical-grade" endorsements, so during OEM, emphasis must be placed on the factory's GMP environment and relevant certifications. In contrast, content e-commerce platforms like Douyin and Xiaohongshu focus more on the product's "explosive selling points" and "packaging aesthetics." For OEM of such products, formula innovation, such as warming, cooling, or specific fragrance customization, and unique and novel packaging solutions, often determine traffic conversion more than basic parameters.
For cross-border platforms like Amazon, compliance is an absolute lifeline. Without FDA 510K or CE certification, products risk being blocked even after entering the warehouse. Furthermore, overseas markets have high demands for eco-friendly and hypoallergenic formulas, requiring OEM factories to meet international R&D standards. Understanding the "underlying code" of different platforms and embedding corresponding genes at the initial OEM stage allows brands to avoid detours in subsequent operations, leveraging differentiated certification advantages and cost control to gain competitive advantages in their respective market segments.
PINGCHUANG Medical has built a comprehensive global compliance certification system, possessing FDA 510K, CE, and ISO13485 certifications, perfectly meeting the entry requirements for cross-border e-commerce platforms like Amazon and eBay, as well as high-end domestic platforms like Tmall. Relying on 10 automated production lines, PINGCHUANG Medical can flexibly handle different scales of order demands. Its one-stop OEM model not only provides free qualification authorization but also helps brands customize differentiated products for specific platform characteristics, achieving global compliant launch.
